How to pronounce assure
Say it like uh-SHOOR. Assure has two syllables, and the main stress falls on the second one (SHOOR).
Click the play button next to American or British to hear how to pronounce assure. Choose Slow to hear each sound clearly.
- uh
- SHOOR
- Main stress
- Lighter stress
- Unstressed
Assure pronunciation, sound by sound
Read the parts left to right, then blend them together without pausing.
- uhKeep this part quick and light. The vowel is the relaxed "uh" in about.
- SHOORSay this part loudest and longest. The vowel is the "oo" in book.
American vs British pronunciation of assure
- Americans pronounce the r after a vowel; most British speakers leave it silent and lengthen the vowel instead.
British respelling: uh-SHOOR.
What does assure mean?
- make certain of“This nest egg will ensure a nice retirement for us”“Preparation will guarantee success!”
- inform positively and with certainty and confidence“I tell you that man is a crook!”
- assure somebody of the truth of something with the intention of giving the listener confidence“I assured him that traveling to Cambodia was safe”
Where does assure come from?
From Old French asseurer (Modern French assurer), from Latin ad- + securus (“secure”).
Similar and opposite words
Similar meaning
Words that rhyme with assure
Practicing rhymes is a quick way to lock in the vowel sound of assure.
Questions about saying assure
How do you pronounce assure?
Say uh-SHOOR. The American pronunciation is /əˈʃʊr/. In British English it is /əˈʃʊə/. Press play above to hear it at normal speed or slowly.
How many syllables are in assure?
Assure has two syllables, and the main stress falls on the second one (SHOOR). Broken into parts: uh · SHOOR.
Is assure pronounced differently in British English?
Yes. Americans pronounce the r after a vowel; most British speakers leave it silent and lengthen the vowel instead. The British form is /əˈʃʊə/ (uh-SHOOR).